If a picture is worth a thousand words – what’s a video worth? I’ve been a big, big fan of visual thinking for some time now. Simply put – visual thinking is communicating information with pictures, symbols and graphics. I first learned about the importance of visual systems when I started to dive into my Lean journey. Check out the video below. It’s a perfect example of how to use pictures, symbols and graphics to effectively communicate complex ideas and information.
httpv://www.youtube.com/watch?v=9hIQjrMHTv4
Here are the top reasons why I LOVE visual systems and thinking (in no particular order):
1. Sometimes it’s easier to show a picture than find the right word.
2. We process the majority of information through our eyes.
3. Graphics cross over cultural and language barriers.
4. Visual thinking uses more of your right brain which has a higher propensity for addressing complexity and ambiguity.
5. Creativity is a right brain activity.
6. Using pictures and combining symbols, you can communicate 4x more information.
7. People respond better to pictures than to text or data – why else would facebook have such a focus on photos?
8. All of our innovations are created in our mind’s eye (hello, visual too).
9. Using visual thinking you can easily break problems down into the 6 W’s (who/what/how much/where/when/how/and why) by using pictures.
10. All you need is a pen, paper and your brain to make it work.
If you haven’t read it yet – go today and pick up The Back of the Napkin. It’s one of my top 5 books in the past year – it will change how you communicate. Dan Roam - if you see this, I want to meet you! Get it? See this? I like funny too.